Stop Guessing.
Start Building.
Strategic guidance for women ready to turn their content into real income—without sacrificing what matters most.
Substack Audit
Strategic Analysis & Roadmap
I'll look at everything—your positioning, content, growth, and monetization—and tell you exactly what's working, what isn't, and what to do next. You get a detailed report with specific recommendations built for you, not a template.
Pocket Mentoring
Ongoing Strategic Support
Get a strategic partner in your pocket. Through ongoing chat and voice notes, I help you clarify your positioning, refine your content strategy, and move forward consistently—without rigid schedules or overwhelm.
Trusted by 200+ happy clients
-
![]()
"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan, nutritionist
-
![]()
"She gave me incredibly valuable insights on how to position myself to stand out in the crowded social media world."
Reka Toth, neurolanguage coach
-
![]()
"If you want to bring your authentic and sensitive self into your business, reach out to her, you won’t regret it.”
Orsi Temesvari, Resilience Coach
-
![]()
“She really helped me when I felt stuck on what to focus on. Her advice prompted a mindset shift and helped me reprioritize, so my business could support my personal life, not the other way around."
Luca Tolnai, stylist
Hey, I’m Andi!
I've spent 20 years in media—TV newsrooms, online journalism, building my own blog into something people actually followed. I've seen every content trend come and go, and I've burned out on plenty of them.
A couple of years ago, I started writing on Substack. It reminded me why I loved this work in the first place—the depth, the clarity, the real connection. No chasing algorithms or stuffing keywords into comments for a link drop.
I rebuilt my business around it. Now I have 3,000+ readers, work with clients globally, and do it all as a non-native English speaker and a mom. If I can do this, you absolutely can too.
I work with women who are smart, capable, and stuck. They're creating content, but it's not turning into a business yet. They're second-guessing themselves, overwhelmed by conflicting advice, or just exhausted from trying to keep up with everyone else's playbook.
I help you get clear on what's actually working (and what's not), build a strategy that fits your life, and stop wondering if you're doing it right.
I'm not here to give you templates or promise overnight success. I'm here to help you see what you can't see from inside your own work—and give you a roadmap that makes sense for YOU.
That's it. No guru bullshit. Just real strategy, honest guidance, and someone who's already done it.
Ditch the Templates
Every week, I share what's working (and what isn't) in building a real content business on Substack. Join 3,000+ readers