Communicate in the way only you can.
Post what only you can share.

This is how you build a creator business that actually works – for you, your audience, and your bank account.

I help solopreneurs grow sustainable businesses with strategies that fit how you actually work, not someone else's template.

Stop guessing, start growing

You have something valuable to share. So you start creating.

You post on social. You write. You show up.

And then… nothing moves as fast as you thought it would.

Everyone else seems to have it figured out. They're growing faster, launching bigger, making it look easy.

Meanwhile, you're stuck in your head: What should I actually offer? How do I stand out? Why does this feel so hard?

You know you should be further along. But the more advice you follow, the more confused you get.

The reason it does is because

you're trying to follow everyone else's playbook – their strategies, their tactics, their version of "what works."

But what works for them won't work for you. Because it's not yours.

It's time to stop chasing other people's strategies and start building from what makes you different.

BOOKING JAN & FEB 2026

Substack Brand & Strategy Audit

You're smart. You're consistent. You're good at what you do.

So why isn't your Substack clicking the way you want it to?

I'll decode what your content actually communicates - your positioning, your authority, the patterns you can't see because you're too close to your own work.

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Pocket Mentoring

Building a creator business can feel isolating. You're making decisions alone, second-guessing your positioning, wondering if your pricing makes sense or if anyone actually wants what you're offering.

What if you had a strategist in your pocket? Six weeks of support via Voxer. No live calls. No time zones. Just real guidance when you need it most.

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Trusted by 300+ happy clients

  • "Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

    "I feel lighter, clearer, and much more aligned in my creative path."

    Kristen Warms - Writer, Herbalist, Consultant

  • "Andi sees things with rare clarity."

    “Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."


    Karen Gordon - Couples Therapist, Writer

  • "Her insights went deep."

    "Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."

    Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love

  • "Andi's insights were game changing for me."

    "Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."

    Anar Joshi - Founder of LOTA

  • "I left the call with real clarity and genuine excitement."

    "Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "

    Dina Hassan - nutritionist, writer & graphic designer

  • "Andi told me the truth."

    “She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."

    Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose

Hey, I’m Andi!

I believe communication is underrated.

Twenty years ago, I was working in newsrooms, agencies, building media projects, chasing deadlines. I thought I had it figured out.

But somewhere along the way, I realized: I was building someone else's version of success.

At 40, I made a decision. I was going to rebuild my business – for an international audience, in English (my second language), on my own terms.

It wasn't easy. It took 16 months before things really started working. 16 months of showing up, second-guessing myself, wondering if I was doing it "right."

And then I realized: there is no "right." There's only what works for you.

The moment I stopped trying to prove myself and started being myself – everything shifted.

Now I help other solopreneurs do the same.

I believe the best businesses aren't built on hustle or templates. They're built on clarity, strategy, and showing up as yourself – not as someone you think you're supposed to be.

Building a business is not just about sales or marketing – it's about self-knowledge, self-expression, and connecting with the people you're meant to serve.

And I believe knowledge-sharing is one of the most powerful things we can do – for ourselves, for others, and for the world.

That's why I do this work. And that's what I help you do too.

Read my full story →

Ditch the Templates

Every week, I share what's working (and what isn't) in building a real content business on Substack. Join 4,000+ readers

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