Your brand and story deserve a global audience.
I help entrepreneurs and creators turn their local expertise into an international personal brand.
You’ve done the work. Built something real. Found your voice — in your language, your market, your world.
But now you’re ready for more.
Not louder. Not trendier. Just… wider. Truer. Global.
Maybe the content you’ve been sharing no longer feels like you.
Maybe your brand feels more like a translation than a reflection.
Or maybe you’re simply in a season of “what’s next?” — ready to expand, realign, or reinvent.
You want your online presence to feel like truth, not performance.
You’re craving more depth, more resonance, and more you — across borders and languages.
And honestly? You’re done with the hustle, the bro-marketing energy, and the pressure to fit someone else’s formula.
Here’s the good news:
There’s a slower, softer, smarter way to grow.
One that starts with your story, your voice, and the roots you already have.
And it works, not in spite of being different, but because of it.
The most sustainable way to grow — locally and globally — isn’t someone else’s blueprint. It’s building unapologetically from your own story and strengths.
When you create from who you are, not what’s trending, you build something that lasts, because it’s rooted in truth, and ready to resonate anywhere.
Hey, I’m Andi!
I’m a personal brand strategist, creative entrepreneur, and storyteller — with 15+ years of experience in building online presence, and a story full of reinventions.
I’m not a native English speaker. But close to turning 40, I chose to build my personal brand in a new language, on my own terms.
Not because I had to, but because I felt called to.
And truthfully? The challenge wasn’t the language.
It was everything the process stirred up:
Identity shifts.
Doubts about my voice.
And the question we all face online: “Who am I really, when I stop trying to sound like everyone else?”
For years, I believed I had to niche down. Pick one title. Stick to one thing.
But I’m a portfolio-career woman — and that’s not a flaw. It’s my strength.
My curiosity has shaped everything I do.
I’ve evolved, rebranded, and rebuilt, again and again.
And every time, I’ve gotten closer to who I really am.
Along the way, I began to notice a rhythm, a gentle structure that mirrors the path we walk when we want to share our work with the world:
Reveal — the stories and truths already inside you
Reclaim — your voice, your tone, your unique way of expressing yourself
Refine — the message that wants to be shaped and shared
Radiate — showing up in a way that feels true — and resonates globally
It’s not linear. It’s not fast.
But it’s real. And it lasts.
That’s what this work is about.
Not just finding your content, but finding yourself inside it. And bringing that self to a global audience.
Where are you right now?
→You’re already doing something amazing locally, and you’re ready to go global.
You’ve got skills, a voice, and a story, and now you want to step into the international space. Let’s build a personal brand that’s aligned, clear, and rooted in who you are.
→ You’re starting over: new business, new direction, new you.
Maybe you’re shifting careers, roles, or identities. You don’t need a formula. You need clarity, confidence, and support to rebuild from the inside out.
→ You just need a fresh perspective, right now.
Sometimes one focused conversation is enough to unblock you, bring back momentum, and light up the next step.
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Ditch The Templates is a newsletter for women who’ve outgrown formulas and want to create content that feels true and gets results. I write for those who want more freedom, visibility, and income by building a brand and business from the inside out.