This isn’t about more content. It’s about the right kind.
For women building their online presence with more soul, and zero burnout. Let’s turn your voice into a business that fits your life, not just your feed.
You’ve done the courses. Followed the formulas.
Posted like you “should.”
And yet… it still doesn’t feel quite right.
Maybe you’ve grown tired of content that doesn’t sound like you.
Maybe your brand feels more like a costume than a mirror.
Or maybe you’re simply in a season of “what now?” — ready to refine, realign, or reinvent.
You want your online presence to feel like truth, not performance.
You’re craving more meaning, more connection, and more YOU in everything you share.
And frankly? You’re over the hustle, the bro-marketing energy, and the pressure to be “on” all the time.
Here’s the good news:
There’s a softer, truer way to build your brand.
One that starts with your story, your voice, and your actual life.
And it works, not in spite of being different, but because it is.
The most sustainable business strategy isn't someone else's blueprint, it's being unapologetically yourself. When you build from your authentic strengths instead of borrowed tactics, you create something that lasts because it's fueled by who you truly are.
Hey, I’m Andi Bitay
I’m a personal brand builder, content coach, social media expert, copywriter, and creative entrepreneur with 15 years of experience in social media marketing.
I’m not a native English speaker. Still, close to turning 40, I decided to build my personal brand internationally — on my own, after years of local success.
It hasn’t been easy. Not because of the language, but because of what it brought up: identity shifts, doubts about my message, and how I connect with others online.
For a long time, I thought I had to niche down. That I had to choose one thing and stick to it. But the truth is, I’m a portfolio career woman, and it’s not by accident. It’s the result of a long inner process.
Curiosity and creativity are what keep me going. I’ve reinvented myself more than once, and I’ve learned to embrace the fact that I’m building a portfolio career. I don’t fit into one box, and I’ve stopped trying. That range isn’t a flaw. It’s the foundation of how I work: flexible, honest, and real.
I help women who are building a personal brand from the inside out. Women who are shifting, starting over, or stepping into something bigger.
If that’s you, I’m here. And I get it.
Where are you right now?
→You’re already doing something amazing locally, and you’re ready to go global.
You’ve got skills, a voice, and a story, and now you want to step into the international space. Let’s build a personal brand that’s aligned, clear, and rooted in who you are.
→ You’re starting over: new business, new direction, new you.
Maybe you’re shifting careers, roles, or identities. You don’t need a formula. You need clarity, confidence, and support to rebuild from the inside out.
→ You just need a fresh perspective, right now.
Sometimes one focused conversation is enough to unblock you, bring back momentum, and light up the next step.
A Newsletter You'll Love
on Substack
Ditch The Templates is a newsletter for women who’ve outgrown formulas and want to create content that feels true and gets results. I write for those who want more freedom, visibility, and income by building a brand and business from the inside out.