Andi Bitay

Creator strategist.
Digital culture writer.
Pattern spotter.

I help female entrepreneurs clarify their voice and lead from lived experience — creating content, thought leadership, and businesses rooted in emotional truth, ease, and integrity rather than hustle.

Hey, I’m Andi!

I've spent 15 years in digital media – as a journalist, blogger, magazine founder, and social media strategist. Now I write about the creator economy, digital culture, and what it means to build a business online after 40. I also help creators turn what I see into strategy for their own work.

I'm based in Budapest, working with clients globally, building this whole thing from my living room in my second language. Not the traditional path, but it works.

BOOKING FEB & MARCH 2026

Substack Audit

A deep dive into what's working, what's not, and what to do next.

I'll look at your positioning, content, structure – everything. You get a full written report with honest feedback and clear priorities.

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Pocket Mentoring

Six weeks of async support via Voxer.

No live calls. No scheduling. Just me in your pocket – for strategy questions, gut checks, and real-time guidance when you need it.

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Trusted by 300+ happy clients

"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

Constanze Munz - Strategic HR Leader and Writer
"Andi sees things with rare clarity."

“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."

Karen Gordon - Couples Therapist, Writer
"Her insights went deep."

"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
"Andi's insights were game changing for me."

"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
"I left the call with real clarity and genuine excitement."

"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
"Andi told me the truth."

“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose