Hi, I’m Andi

a storyteller at heart and an advocate for being unapologetically yourself online.

Some people say content creation should be strategic, polished, and perfect.

I say it should feel like coming home.

My story begins in journalism, where I discovered something powerful: when you capture someone's authentic voice, magic happens. As I interviewed artists and creators, they'd often tell me, "This is the first time I feel truly heard."

That lesson stayed with me, even as I moved into social media marketing, crafting content for big brands and ambitious businesses. But something was missing – that raw, honest connection that first drew me to storytelling.

So I started a blog. As an introvert, I began anonymously, writing about my passion for interior design and journey into minimalism. Slowly, I started sharing more of myself – my perspective, my challenges, my real story.

And something unexpected happened:

people connected. Deeply. My blog grew, leading to features in magazines and TV appearances.

But success came with pressure. Soon, I found myself creating content for sponsors and media expectations rather than from my heart. The authenticity that brought me here began to fade. Burned out and disconnected from my purpose, I stepped away.

Yet one thing remained constant: the loyal community who had connected with my authentic voice. They stayed. They followed my journey. Because real connection, once built, endures.

In 2021, with a newborn baby and plans to return to agency life, I faced a choice: follow the expected path or trust my instincts. I chose trust.

I launched my business and brand in Hungary, helping female entrepreneurs find their voice and share their stories as a content strategist.

But I had an even bigger dream: building a business in English, connecting with an international community. Starting from zero. No audience. Just me, my stories, and a lot of imposter syndrome.

It was harder than I imagined. I felt small. I failed. Multiple times. But I kept showing up and honestly sharing about my journey.

And slowly, the magic I first discovered in journalism happened again. People started reaching out, saying they felt seen in my stories. Clients came, not because of perfect strategies, but because they connected with my authentic voice.

Values That I Stand For

  • Authenticity:
    I believe in creating content that is true to who you are, showing up with honesty and vulnerability to attract the right people.

  • Sustainability:
    I focus on strategies that honor your energy, helping you build a long-term content system that keeps you passionate and balanced.

  • Empowerment:
    I’m dedicated to empowering solopreneurs and creators to trust their instincts, own their voice, and build brands that feel deeply aligned with their purpose.

Just like decluttering my home once helped me find clarity and peace,
The Declutter Method™ helps you clear away the noise and find your natural way of showing up online.

Because here's what I know for sure: Sustainable success doesn't come from following someone else's formula. It comes from having the courage to share your unique perspective, your real story, your true voice.

Your story matters. And somewhere out there, your ideal clients are waiting to hear it – not the polished, perfect version. The real one.

Ready to create content that feels like coming home?

A Note About How We'll Work Together

Working together isn't about me telling you what to do.

It's a collaborative journey of uncovering your most authentic voice. I don't believe in one-size-fits-all strategies.

Our work will be deeply personalized, focusing on what feels natural and powerful for you.

We'll explore your unique strengths, challenges, and the stories only you can tell.

Expect a gentle, compassionate approach that honors your introverted nature.

No pressure to show up in ways that drain you.

Instead, we'll discover content creation methods that actually energize you. Our process is about progress, not perfection. We'll celebrate small wins, learn from setbacks, and continuously refine your approach.

My role is part strategist, part storytelling coach, and part cheerleader.

I'm here to help you see the magic in your own story – the perspectives and experiences that make you uniquely qualified to serve your dream clients.

Together, we'll transform content from a daunting task into a joyful expression of your authentic self.