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Andi Bitay

Creator strategist.
Digital culture writer.
Pattern spotter.

I teach women working in public, story-led content strategies and “show your process” marketing.

Andi Bitay Content Strategist Substack Ditch the Templates

Hey, I’m Andi!

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I believe your content is most powerful when it's an honest expression of who you are - not like something you think you "should" be posting. I help creative, purpose-led entrepreneurs come back into alignment with their voice, energy, and the deeper truth of what they're here to create.

After 10 years of building businesses in a small European country, I dreamed big and stepped into the world – online, from my living room. At first, I tried all the things: chasing algorithms, proving myself, posting every single day.

Sometimes it worked, but I lost myself in the process. I've learned that our work resonates most when it's created from clarity, alignment, and self-trust. I'm here to help you let go of what keeps you playing others' games so you can become visible through content that truly connects – and build something long-term and sustainable. A legacy that supports you through every season of life. That evolves with you, and leaves a mark.

BOOKING FEB & MARCH 2026

Substack Audit

A deep dive into what's working, what's not, and what to do next.

I'll look at your positioning, content, structure – everything. You get a full written report with honest feedback and clear priorities.

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Pocket Mentoring

Six weeks of async support via Voxer.

No live calls. No scheduling. Just me in your pocket – for strategy questions, gut checks, and real-time guidance when you need it.

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Trusted by 300+ happy clients

"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

Constanze Munz - Strategic HR Leader and Writer
"Andi sees things with rare clarity."

“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."

Karen Gordon - Couples Therapist, Writer
"Her insights went deep."

"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
"Andi's insights were game changing for me."

"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
"I left the call with real clarity and genuine excitement."

"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
"Andi told me the truth."

“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose