Build an audience around what makes you you

Turn your expertise into meaningful content, genuine connections, and a business of your own.

It’s never been easier to show up online.
And never been harder to be yourself.

There are endless strategies to follow,

formulas to copy, and content tips telling you what works.

It’s easy to get caught up in what everyone else is doing — and lose sight of what makes your perspective worth sharing in the first place.

You don’t need to sound like

everyone else to build an audience that cares about what you have to say.

You need to build around what you know, what you believe, and what makes your perspective uniquely yours.

But what if you stopped trying to

figure out what works for everyone else and started building around what works for you?

Your knowledge. Your experience. Your way of seeing the world.

Not another personal brand built from a template, but a body of work that sounds like you, attracts the right people, and creates opportunities for what you want to build next.

This is for you if you’ve ever thought…

“I have so much experience, but I still don’t know how to communicate my value.”

“I know I should be writing, but I don’t know what to say or how to stand out.”

“I don’t want to be an influencer. I want to build a successful business.”

“I’m tired of constantly chasing clients. I want people to find me, too.”

“There’s more to me than my current work allows me to show.”

“I want to build something of my own, under my own name.”

If any of these sound familiar, you’re in the right place.

Hey, I’m Andi.

I’ve spent 20 years in media, but these days, I’m more interested in helping people build something of their own.

I write about personal branding, meaningful content, and building an audience on Substack.

Introvert, traveler at heart, non-native English speaker.

Here to remind you that you don’t have to do it like everyone else.

Work With Me

You have the knowledge. Let’s build something with it.

HOW I HELP

You don’t need another content formula or a strategy borrowed from someone else.

You need a way to turn what you know into content people care about, connections that matter, and opportunities to grow your own business.

That’s where personal branding, thoughtful content, and Substack come in.

TURN YOUR CONTENT INTO OPPORTUNITIES.

WORK WITH ME

Pick the service you need — the Substack audit, the 1:1 coaching, the Pocket Mentoring.

01

1:1 POWER HOUR

Get clarity. Find your next move.

Sometimes you don’t need another course or a long-term commitment. You need an experienced outside perspective to help you untangle your ideas, work through a challenge, and figure out what to do next.

In 60 minutes, we’ll focus on your biggest question, get to the heart of what’s holding you back, and leave you with a clear direction and practical next steps.

Book your Power Hour →

SUBSTACK AUDIT

02 A fresh perspective on your Substack.

You’ve built something, but you’re not sure what’s working, what’s missing, or where to go next.

I’ll take a close look at your Substack and put together a personalised PDF with strategic feedback and clear recommendations to help you strengthen your positioning, content, and audience-building approach.

Get your Substack Audit →

03

POCKET MENTORING

Make progress, with someone in your corner.

You know you want to build something meaningful on Substack. But between the questions, decisions, and second-guessing, it’s easy to lose momentum.

For four weeks, I’ll be in your corner via Voxer, helping you make decisions, work through challenges, and keep moving towards your goals. Think of it as having a Substack strategist by your side, without adding more calls to your calendar.

Explore Pocket Mentoring →

DON’T JUST TAKE MY WORD FOR IT

"Andi is knowledgeable, but she is also so supportive was a champion for my authentic voice.

“By implementing the advice and the practices that Andi suggested, I saw a slow growth at first, but as I was more consistent, it started to take off.”
Andrea Levoff, Half Assed Rebellion
"I’ve absolutely loved working with Andi."

“Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
Sally Morrall - Fashion Stylist and Content Creator
"Andi was kind, thoughtful and incredibly available from the very beginning. "

“I found her audit thorough and detailed, but also full of concrete, actionable insights and questions that genuinely made me stop and think. You can tell she spends quality time really understanding and analysing the publication rather than approaching it with a one-size-fits-all framework.”
Lucia, il tempo di un caffe
"After a month of Pocket Mentoring, I feel like a new person."

“In that time, I grew my subscription list by 48%, launched my paid tier and welcomed my first six paid subscribers, and have a strategic plan to start offering high-ticket services in the near future.”
Wes Magruder - Substack Writer
"Andi is warm, kind, and extremely knowledgeable."

“Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”
Alison Moodie - Content Creator
"I found myself nodding in agreement right from the first line of the Substack audit."

“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
"She was great to work with."

“Working with Andi made my Publication page come together so much better and quicker than I could have done. She gave it the vibe I was looking for and made it look like a professional publication. She was great to work with - very responsive and attentive to my project.”
Niki Bowen - Holistic Health Coach
"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

Constanze Munz - Strategic HR Leader and Writer
"Andi sees things with rare clarity."

“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."

Karen Gordon - Couples Therapist, Writer
"When it comes to writing for Substack, Andi has re-wired my brain."

“I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”
Hugh Thomas - Food journalist and author of The Wallfish Journal
"Her insights went deep."

"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
"Andi's insights were game changing for me."

"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
"I left the call with real clarity and genuine excitement."

"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
"Andi told me the truth."

“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose