Visibility without perspective is thin

The internet is flooded with perfect success stories, strict algorithms, and copy-paste templates that make everyone sound exactly the same. But your unique, messy perspective isn’t a flaw. It’s your strongest differentiator.

I help you stop copying, find your genuine voice, and build a Substack and personal brand around who you actually are.

I didn’t start from zero, but I did start over.

Before I built a Bestseller Substack and ranked #2 in my category, I spent 20 years living and breathing the attention economy.

As a social media manager and consultant in Hungary, my life was all about the hustle. I ran agencies, advised clients, launched podcasts, and built businesses. I knew every trick, every growth hack, and exactly how the algorithms worked.

But over time, I had enough. I became deeply exhausted by the relentless speed, the constant noise, and the performative nature of modern social media.

So, two years ago, I made a different choice.

I stepped away from the constant chase for empty visibility. I decided to build something slower, deeper, and more intentional on Substack—writing in my second language. What I found wasn’t just a new platform, but a way of creating that actually feels like me.

Let's get to know each other

“She’s the queen of all things Substack”

— Sally Morrall

“Andi has rewired my brain”

— Hugh Thomas

Let’s build your Substack together

Writing my newsletter is just one part of what I do. The other half? Helping you stop figuring it out alone in the messy phase. Here is how we can work together:

1:1 Strategy calls

If you are stuck with a particular decision, need immediate feedback, or want to brainstorm your next big move, we jump on a live, 60-minute call. This is an interactive session focused on solving your immediate roadblocks and giving you instant clarity. Best for: active brainstorming and personalized guidance.

Substack Audit

No scheduling, no live meetings required. You order, and within 7 business days, I perform a comprehensive, deep-dive analysis of your entire Substack ecosystem. You will receive a detailed PDF diagnostic report mapping out exactly where your energy is leaking and a step-by-step checklist to fix it. Best for: a complete, hands-off structural health check.

Get my audit

Pocket Mentoring

A 4-week asynchronous partnership via Voxer (audio and text). Whether you are launching your paid tier, refining your voice week by week, or need a sounding board for your messy drafts, I am in your back pocket to ensure you stay on track and never feel isolated in the process. Best for: ongoing execution, accountability, and deep transformation.

Learn more

Read my Substacks

*

Read my Substacks *

"I’ve absolutely loved working with Andi."

“Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
Sally Morrall - Fashion Stylist and Content Creator
"Andi is warm, kind, and extremely knowledgeable."

“Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”
Alison Moodie - Content Creator
"I found myself nodding in agreement right from the first line of the Substack audit."

“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

Constanze Munz - Strategic HR Leader and Writer
"Andi sees things with rare clarity."

“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."

Karen Gordon - Couples Therapist, Writer
"Her insights went deep."

"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
"Andi's insights were game changing for me."

"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
"I left the call with real clarity and genuine excitement."

"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
"Andi told me the truth."

“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
"When it comes to writing for Substack, Andi has re-wired my brain."

“I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”
Hugh Thomas - Food journalist and author of The Wallfish Journal