Helping you build a personal brand
people actually trust,
on substack
and beyond
Hi, I’m Andi.
Personal Brand strategist ANd substack coach
I never planned to become an entrepreneur. Then, as a new mom, my boss offered me freelance work, and I took the leap. I never looked back.
Entrepreneurship is easily one of the most challenging, beautiful paths you can take. It’s never just about building a business; it’s a constant, deep conversation with yourself. It forces you to keep asking the hard questions about who you are, how you connect with others, and what you truly stand for.
I’ve always been a deep observer and analytical by nature. I notice the small details—feeling for people when they’re stuck, and genuinely cheering for them when they succeed. My Master’s in Communication and Literature was so much more than a degree; it taught me how to think critically, understand human connection, and learn how words actually land in someone’s heart.
As a journalist, I loved interviewing people. As a podcaster, I loved the conversations. As a social media manager, I loved building content for small businesses. Over time, all of that naturally pointed me toward the work I do now: helping entrepreneurs, coaches, and founders see their own strengths and what makes them different, so they can communicate it on Substack, reach the right people, and build a personal brand that actually feels like them.
SERVICES
Three ways we can build your world together.
01
THE PUBLICATION
Substack, weekly.
Weekly deep dives, strategic breakdowns, and a thriving reader community of creators building in public.
PLAYBOOKS
02
Digital products.
COMING SOON
03
THE PRIVATE TABLE
1:1 mentoring, audit.
Tailored, strategic feedback, Substack audits, and personal brand direction for creators ready to elevate.
Pick the room you need — the publication, the shelf of playbooks, or the private table.
Backed by the best community & clients
-
![]()
"Andi is knowledgeable, but she is also so supportive was a champion for my authentic voice.
“By implementing the advice and the practices that Andi suggested, I saw a slow growth at first, but as I was more consistent, it started to take off.”
Andrea Levoff, Half Assed Rebellion
-
![]()
"I’ve absolutely loved working with Andi."
“Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
Sally Morrall - Fashion Stylist and Content Creator
-
![]()
"Andi was kind, thoughtful and incredibly available from the very beginning. "
“I found her audit thorough and detailed, but also full of concrete, actionable insights and questions that genuinely made me stop and think. You can tell she spends quality time really understanding and analysing the publication rather than approaching it with a one-size-fits-all framework.”
Lucia, il tempo di un caffe
-
![]()
"After a month of Pocket Mentoring, I feel like a new person."
“In that time, I grew my subscription list by 48%, launched my paid tier and welcomed my first six paid subscribers, and have a strategic plan to start offering high-ticket services in the near future.”
Wes Magruder - Substack Writer
-
![]()
"Andi is warm, kind, and extremely knowledgeable."
“Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”
Alison Moodie - Content Creator
-
![]()
"I found myself nodding in agreement right from the first line of the Substack audit."
“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
-
![]()
"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."
"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
-
![]()
"She was great to work with."
“Working with Andi made my Publication page come together so much better and quicker than I could have done. She gave it the vibe I was looking for and made it look like a professional publication. She was great to work with - very responsive and attentive to my project.”
Niki Bowen - Holistic Health Coach
-
![Black-and-white portrait of a smiling woman with wavy blonde hair, wearing a black top, against a plain background.]()
"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."
Constanze Munz - Strategic HR Leader and Writer
-
![A woman with curly blonde hair and red glasses sitting outdoors near water, smiling, wearing a blue T-shirt and jeans.]()
"Andi sees things with rare clarity."
“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."
Karen Gordon - Couples Therapist, Writer -
![]()
"When it comes to writing for Substack, Andi has re-wired my brain."
“I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”
Hugh Thomas - Food journalist and author of The Wallfish Journal
-
![A woman with long, wavy brown hair and blue eyes, wearing a white shirt, posing with her hand near her chin against a light-colored background.]()
"Her insights went deep."
"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
-
![]()
"Andi's insights were game changing for me."
"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
-
![Woman with dark hair in a braid, wearing a red floral shirt, smiling and looking to the side.]()
"I left the call with real clarity and genuine excitement."
"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
-
![Black and white photo of a woman with shoulder-length dreadlocks, wearing a necklace with large circular rings, and a strapless top, sitting indoors with shelves in the background.]()
"Andi told me the truth."
“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
WEEKLY NEWSLETTER
is for entrepreneurs, coaches, and founders who are done guessing what actually works on Substack and want a clear way to turn their writing into clients and income.
It’s about:
Building from your own strengths and voice
Showing up authentically and reaching the right people
Building a Substack that opens doors for you
JOIN 5800+ READERS:
“She’s the queen of all things Substack”
— Sally Morrall
“Andi has rewired my brain”
— Hugh Thomas
Ready to build something you’re actually proud of?
A handful of 1:1 spots open each season. If you’re a creative entrepreneur, Substack writer or founder ready for strategic feedback, apply below and I’ll be in touch within 24 hours.