Visibility without perspective is thin.
I help intellectual creators turn their knowledge and perspective into a positioned brand, a loyal community, and a sustainable business — through the lens of cultural and long-form content strategy.
I didn’t start from zero, but I did start over.
Before I built a Bestseller Substack and ranked #2 in my category, I spent 20 years working across media, social strategy, podcasting and creative consulting in Hungary.
I understood how the attention economy worked. But over time, I became deeply exhausted by the speed, noise and performative nature of modern social media.
Two years ago, I made a different choice.
I stepped away from the constant chase for visibility and began building something slower, deeper and more intentional on Substack — in my second language.
What I found there wasn’t just a platform, but a new model for modern media:
more personal, more direct, more meaningful.
Today, I help founders, writers and experts build media brands people genuinely want to return to, and create a sustainable content ecosystem.
“She’s the queen of all things Substack”
— Sally Morrall
“Andi has rewired my brain”
— Hugh Thomas
Read my Substacks
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Read my Substacks *
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"I’ve absolutely loved working with Andi."
“Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
Sally Morrall - Fashion Stylist and Content Creator
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"Andi is warm, kind, and extremely knowledgeable."
“Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”
Alison Moodie - Content Creator
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"I found myself nodding in agreement right from the first line of the Substack audit."
“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
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"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."
"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
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"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."
Constanze Munz - Strategic HR Leader and Writer
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"Andi sees things with rare clarity."
“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."
Karen Gordon - Couples Therapist, Writer -
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"Her insights went deep."
"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
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"Andi's insights were game changing for me."
"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
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"I left the call with real clarity and genuine excitement."
"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
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"Andi told me the truth."
“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
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"When it comes to writing for Substack, Andi has re-wired my brain."
“I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”
Hugh Thomas - Food journalist and author of The Wallfish Journal
