Andi Bitay

Strategist. Substack Expert. Consultant. Content creator. Founder.

Hi!

Andi Bitay Substack expert Content Strategist

I am not one thing, but in everything I do, I'm drawn to the same question: what happens when you stop performing and start building something that's actually yours?

I'm a content strategist, Substack consultant, and creator. I've spent nearly two decades in media — from television editing rooms and magazine newsrooms to building brands from scratch in the creator economy.

I founded Ditch the Templates, a Substack publication on strategy and positioning for creators and writers, and grew it to a bestseller with 5000+ subscribers — writing in English as my second language, from a country most people in my industry couldn't find on a map.

I also created Still Becoming, a magazine for women over 40 who think deeply but don't live in their heads. It's about brave decisions, beautiful spaces, and the kind of life that starts when you stop trying to fit in.

Before all of this, I founded a city magazine, a fashion store, then built one of Hungary's first minimalist living platforms, which became the work I was most known for. I went from agencies and big brands to going solo, working with small businesses and entrepreneurs. Every chapter taught me the same thing: the best content comes from within. It has a point of view, and it builds the version of success that actually means something to you.

I call this philosophy Enough Business — building for sufficiency instead of endless scale. Creating work that sustains you, not drains you.

“She’s the queen of all things substack”

— Sally Morrall

WHAT I DO

I build things at the intersection of content strategy, personal positioning, and editorial storytelling.

Substack Consulting

For creators and writers who want to grow on Substack with intention. I work on positioning, content strategy, visual identity, and the written elements that turn a publication into a brand. This is one-on-one strategic work.

Strategic Management

For creators who need an ongoing strategic partner — someone who thinks with them, not just executes for them. Content direction, editorial planning, and platform strategy as a long-term collaboration.

Ditch the Templates

My Substack publication on strategy and positioning for creators. Resources, honest takes, and the kind of advice that assumes you're smart enough to make your own decisions. Bestseller on Substack with 5000+ subscribers.

Still Becoming

A magazine for women over 40 about living well, making brave choices, and staying curious. Beautiful spaces, good food, real conversations, and the kind of content that respects your intelligence without taking itself too seriously.

Trusted by 100+ happy clients

"I’ve absolutely loved working with Andi."

“Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
Sally Morrall - Fashion Stylist and Content Creator
"Andi is warm, kind, and extremely knowledgeable."

“Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”
Alison Moodie - Content Creator
"I found myself nodding in agreement right from the first line of the Substack audit."

“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

Constanze Munz - Strategic HR Leader and Writer
"Andi sees things with rare clarity."

“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."

Karen Gordon - Couples Therapist, Writer
"Her insights went deep."

"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
"Andi's insights were game changing for me."

"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
"I left the call with real clarity and genuine excitement."

"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
"Andi told me the truth."

“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
"When it comes to writing for Substack, Andi has re-wired my brain."

“I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”
Hugh Thomas - Food journalist and author of The Wallfish Journal