Create, get seen,
and build your world.

For the past few years, I’ve been exploring what happens when we stop following blueprints and start trusting our own voice. Today, I create everyday stories for aligned brands and help writers turn their Substack publications into thriving, heart-centered businesses.

WORK TOGETHER

HI, I’M ANDI

Substack mentor, personal branding coach, and creator.

Over the past 20 years in media, I’ve also been a journalist, an editor, a blogger, and a social media manager. These titles are useful, but they don’t tell the whole story, because who we are is always bigger than a job description.

This journey has taught me one undeniable truth: the only real anchor in business is your lived experience, your unique perspective, and your authentic personality. It is your voice shared through your content that allows you to build and pivot with flexibility.

This is exactly the perspective I bring to my clients—creatives, freelancers, and entrepreneurs who want to build something lasting by starting with their own unapologetic uniqueness.

CHOOSE YOUR JOURNEY

Substack Audit

A comprehensive look at your publication. I’ll review your positioning, design, and content strategy, and give you a clear, actionable roadmap to grow your subscriber base without losing your mind.

Get my audit

Pocket Mentoring

A 4-week asynchronous support via Voxer (audio and text). Direct access to my brain to unblock your ideas, refine your strategy, and build your Substack faster and clearer.

Learn more

Brand Collabs

Whether you want to get in front of my audience or need high-converting posts to get seen and get sales, let's make content that works.

Build with me

Whether it’s your Substack setup, a launch campaign, ongoing newsletter editing, or a custom project tailored to your business, we will design and grow your platform.

I didn’t start from zero, but I did start over.

Before I built a Bestseller Substack and ranked #2 in my category, I spent 20 years in the thick of the media and marketing world.

As a social media manager and consultant in Hungary, my life was all about the hustle. I advised clients, launched podcasts, and built businesses. I knew every growth hack, every algorithm trick, and exactly how to chase short-form attention.

But over time, I just grew tired of it. I was done with the constant noise, the pressure to perform, and the exhausting speed of social media.

So, two years ago, I decided to do something a little crazy.

I stepped away from the algorithm race, switched to writing in my second language, and moved my entire focus to Substack. I wanted something slower, deeper, and more intentional. What I found wasn’t just a better platform—it was a way of building a business that actually feels like me.

Let's get to know each other

“She’s the queen of all things Substack”

— Sally Morrall

“Andi has rewired my brain”

— Hugh Thomas

  • "I’ve absolutely loved working with Andi."

    “Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”

    Sally Morrall - Fashion Stylist and Content Creator

  • "Andi is warm, kind, and extremely knowledgeable."

    “Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”

    Alison Moodie - Content Creator

  • "I found myself nodding in agreement right from the first line of the Substack audit."

    “Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”

    Kate Watson-Smyth - Writer on interior design

  • "After a month of Pocket Mentoring, I feel like a new person."

    “In that time, I grew my subscription list by 48%, launched my paid tier and welcomed my first six paid subscribers, and have a strategic plan to start offering high-ticket services in the near future.”

    Wes Magruder - Substack Writer

  • "Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

    "I feel lighter, clearer, and much more aligned in my creative path."

    Kristen Warms - Writer, Herbalist, Consultant

  • "She was great to work with."

    “Working with Andi made my Publication page come together so much better and quicker than I could have done. She gave it the vibe I was looking for and made it look like a professional publication. She was great to work with - very responsive and attentive to my project.”

    Niki Bowen - Holistic Health Coach

  • Black-and-white portrait of a smiling woman with wavy blonde hair, wearing a black top, against a plain background.

    "She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

    Constanze Munz - Strategic HR Leader and Writer

  • A woman with curly blonde hair and red glasses sitting outdoors near water, smiling, wearing a blue T-shirt and jeans.

    "Andi sees things with rare clarity."

    “Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."


    Karen Gordon - Couples Therapist, Writer

  • A woman with long, wavy brown hair and blue eyes, wearing a white shirt, posing with her hand near her chin against a light-colored background.

    "Her insights went deep."

    "Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."

    Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love

  • "Andi's insights were game changing for me."

    "Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."

    Anar Joshi - Founder of LOTA

  • Woman with dark hair in a braid, wearing a red floral shirt, smiling and looking to the side.

    "I left the call with real clarity and genuine excitement."

    "Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "

    Dina Hassan - nutritionist, writer & graphic designer

  • Black and white photo of a woman with shoulder-length dreadlocks, wearing a necklace with large circular rings, and a strapless top, sitting indoors with shelves in the background.

    "Andi told me the truth."

    “She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."

    Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose

  • "When it comes to writing for Substack, Andi has re-wired my brain."

    “I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”

    Hugh Thomas - Food journalist and author of The Wallfish Journal