Turn your thoughts, stories & expertise into a magnetic personal brand.
Let's shape your voice, gather your people, and turn your depth, ideas, and content into an intentional business.
5,600+
SUBSCRIBERS
15+
years in media
100+
WRITERS MENTORED
“The internet doesn’t need more content. It needs more of you.”
Andi
THE PHILOSOPHY
Ditch the templates.
For a long time, building online meant copying the same funnel, the same hook, the same seven-slide carousel. It worked for a while — until it didn't, and everyone started to sound identical.
I work with women who suspect there is another way. Writers, founders, and quiet experts who want a media presence built on depth instead of virality — a place where readers stay for years, not seconds.
This is a Substack-first practice. Long-form essays, real conversations, an audience you actually recognise. The kind of brand you can grow slowly on a Tuesday morning, and still be proud of a decade from now.
THE OFFERINGS
Three ways we can build your world together.
01
THE PUBLICATION
Substack, weekly.
Weekly deep dives, strategic breakdowns, and a thriving reader community of creators building in public.
PLAYBOOKS
02
Digital products.
COMING SOON
03
THE PRIVATE TABLE
1:1 mentoring, audit.
Tailored, strategic feedback, Substack audits, and personal brand direction for creators ready to elevate.
Pick the room you need — the publication, the shelf of playbooks, or the private table.
Kind words from the creators already inside.
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"I’ve absolutely loved working with Andi."
“Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”
Sally Morrall - Fashion Stylist and Content Creator
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"Andi is warm, kind, and extremely knowledgeable."
“Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”
Alison Moodie - Content Creator
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"I found myself nodding in agreement right from the first line of the Substack audit."
“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
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"After a month of Pocket Mentoring, I feel like a new person."
“In that time, I grew my subscription list by 48%, launched my paid tier and welcomed my first six paid subscribers, and have a strategic plan to start offering high-ticket services in the near future.”
Wes Magruder - Substack Writer
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"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."
"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
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"She was great to work with."
“Working with Andi made my Publication page come together so much better and quicker than I could have done. She gave it the vibe I was looking for and made it look like a professional publication. She was great to work with - very responsive and attentive to my project.”
Niki Bowen - Holistic Health Coach
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"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."
Constanze Munz - Strategic HR Leader and Writer
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"Andi sees things with rare clarity."
“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."
Karen Gordon - Couples Therapist, Writer -
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"Her insights went deep."
"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
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"Andi's insights were game changing for me."
"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
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"I left the call with real clarity and genuine excitement."
"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
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"Andi told me the truth."
“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
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"When it comes to writing for Substack, Andi has re-wired my brain."
“I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”
Hugh Thomas - Food journalist and author of The Wallfish Journal
I didn’t start from zero, but I did start over.
Before I built a Bestseller Substack and ranked #2 in my category, I spent 20 years in the thick of the media and marketing world.
As a social media manager and consultant in Hungary, my life was all about the hustle. I advised clients, launched podcasts, and built businesses. I knew every growth hack, every algorithm trick, and exactly how to chase short-form attention.
But over time, I just grew tired of it. I was done with the constant noise, the pressure to perform, and the exhausting speed of social media.
So, two years ago, I decided to do something a little crazy.
I stepped away from the algorithm race, switched to writing in my second language, and moved my entire focus to Substack. I wanted something slower, deeper, and more intentional. What I found wasn’t just a better platform—it was a way of building a business that actually feels like me.
“She’s the queen of all things Substack”
— Sally Morrall
“Andi has rewired my brain”
— Hugh Thomas
Ready to build something you’re actually proud of?
A handful of 1:1 spots open each season. If you’re a creative entrepreneur, Substack writer or founder ready for strategic feedback, apply below and I’ll be in touch within 24 hours.