HI, I’M ANDI

Visibility mentor and Substack coach helping women bring their true selves into their business

True visibility belongs to those who dare to be fully human. With 20 years of media experience, I’m all about helping female entrepreneurs bring their unique personality into their writing, launch and grow their Substack publications, and stand out in an AI-flooded world with content that actually connects.

I didn’t start from zero, but I did start over.

Before I built a Bestseller Substack and ranked #2 in my category, I spent 20 years in the thick of the media and marketing world.

As a social media manager and consultant in Hungary, my life was all about the hustle. I advised clients, launched podcasts, and built businesses. I knew every growth hack, every algorithm trick, and exactly how to chase short-form attention.

But over time, I just grew tired of it. I was done with the constant noise, the pressure to perform, and the exhausting speed of social media.

So, two years ago, I decided to do something a little crazy.

I stepped away from the algorithm race, switched to writing in my second language, and moved my entire focus to Substack. I wanted something slower, deeper, and more intentional. What I found wasn’t just a better platform—it was a way of building a business that actually feels like me.

Let's get to know each other

“She’s the queen of all things Substack”

— Sally Morrall

“Andi has rewired my brain”

— Hugh Thomas

Let’s build your Substack together

Writing my newsletter is just one part of what I do. The other half? Helping you stop figuring it out alone in the messy phase. Here is how we can work together:

1:1 Strategy calls

If you are stuck with a particular decision, need immediate feedback, or want to brainstorm your next big move, we jump on a live, 60-minute call. This is an interactive session focused on solving your immediate roadblocks and giving you instant clarity. Best for: active brainstorming and personalized guidance.

Substack Audit

No scheduling, no live meetings required. You order, and within 7 business days, I perform a comprehensive, deep-dive analysis of your entire Substack ecosystem. You will receive a detailed PDF diagnostic report mapping out exactly where your energy is leaking and a step-by-step checklist to fix it. Best for: a complete, hands-off structural health check.

Get my audit

Pocket Mentoring

A 4-week asynchronous partnership via Voxer (audio and text). Whether you are launching your paid tier, refining your voice week by week, or need a sounding board for your messy drafts, I am in your back pocket to ensure you stay on track and never feel isolated in the process. Best for: ongoing execution, accountability, and deep transformation.

Learn more

Read my Substacks

*

Read my Substacks *

  • "I’ve absolutely loved working with Andi."

    “Her warm, personable approach is both inspiring and motivating. She has a brilliant way of making everything feel clear and achievable; her mentoring is thoughtful, easy to follow, and always delivered with such positivity.”

    Sally Morrall - Fashion Stylist and Content Creator

  • "Andi is warm, kind, and extremely knowledgeable."

    “Now, my Substack has a distinct personality. She took it from being a newsletter to being a brand. I would hire her again in a heartbeat!”

    Alison Moodie - Content Creator

  • "I found myself nodding in agreement right from the first line of the Substack audit."

    “Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”

    Kate Watson-Smyth - Writer on interior design

  • "Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."

    "I feel lighter, clearer, and much more aligned in my creative path."

    Kristen Warms - Writer, Herbalist, Consultant

  • Black-and-white portrait of a smiling woman with wavy blonde hair, wearing a black top, against a plain background.

    "She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."

    Constanze Munz - Strategic HR Leader and Writer

  • A woman with curly blonde hair and red glasses sitting outdoors near water, smiling, wearing a blue T-shirt and jeans.

    "Andi sees things with rare clarity."

    “Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."


    Karen Gordon - Couples Therapist, Writer

  • A woman with long, wavy brown hair and blue eyes, wearing a white shirt, posing with her hand near her chin against a light-colored background.

    "Her insights went deep."

    "Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."

    Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love

  • "Andi's insights were game changing for me."

    "Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."

    Anar Joshi - Founder of LOTA

  • Woman with dark hair in a braid, wearing a red floral shirt, smiling and looking to the side.

    "I left the call with real clarity and genuine excitement."

    "Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "

    Dina Hassan - nutritionist, writer & graphic designer

  • Black and white photo of a woman with shoulder-length dreadlocks, wearing a necklace with large circular rings, and a strapless top, sitting indoors with shelves in the background.

    "Andi told me the truth."

    “She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."

    Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose

  • "When it comes to writing for Substack, Andi has re-wired my brain."

    “I realised I didn’t have to aim only at a local audience, even when writing about local topics. Some techniques I assumed worked didn’t, while others I’d been putting far more effort into than necessary. The audit gave me a much clearer way to think about my Substack.”

    Hugh Thomas - Food journalist and author of The Wallfish Journal