Andi Bitay
Your message is more powerful than you think. Let's make sure it lands.
I help women creators clarify their ideas, find their voice, and build something meaningful on Substack (and beyond) — with strategy that feels like self-expression.
I look at what makes you different, and I help you see it too.
Hey, I’m Andi!
I believe your content is most powerful when it's an honest expression of who you are - not like something you think you "should" be posting. I help creative, purpose-led entrepreneurs come back into alignment with their voice, energy, and the deeper truth of what they're here to create.
After 15 years of building businesses in a small European country, I dreamed big and stepped into the world – online, from my living room. At first, I tried all the things: chasing algorithms, proving myself, posting every single day.
Sometimes it worked, but I lost myself in the process. I've learned that our work resonates most when it's created from clarity, alignment, and self-trust. I'm here to help you let go of what keeps you playing others' games so you can become visible through content that truly connects – and build something long-term and sustainable. A legacy that supports you through every season of life. That evolves with you, and leaves a mark.
“She’s the queen of all things substack”
— Sally Morrall
In 2025, I outgrew social media. Not because it stopped working, but because I started craving something it couldn't give me. Real conversations. Readers who actually read. A space where I could think out loud without performing for an algorithm.
Substack gave me that.
Within months, my publication became a Bestseller and hit #2 in Rising in Education. But the thing that actually changed everything wasn't the badge — it was the inbox replies, the conversations, the people who said "I feel like you're writing directly to me."
That's when other creators started asking: how did you do this?
The answer wasn't luck. It was 20 years of content strategy — finally applied to a platform that rewards depth over noise. I knew how to build an audience. Substack just gave me the room to do it on my own terms.
Now I help other creators do the same with intention, not guesswork.
BOOKING FEB & MARCH 2026
1:1 Clarity call
60 minutes of honest, strategic conversation. Stuck on your next move? Sitting on an idea you can't shape? Need someone who sees what you can't when you're too close to your own work?
15 years of content strategy. One call. Let's untangle it.
Bloom Your Substack
Your Substack is live — but does it stop people in their tracks? In four weeks, we rebuild your presence from the inside out: messaging, visuals, copy, all of it. Not a course. We do it together.
Spots open a few times a year.
Trusted by 300+ happy clients
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"I found myself nodding in agreement right from the first line of the Substack audit."
“Everything Andi suggested made complete sense and I immediately implemented several of her ideas and am working on others with a more long term view.”
Kate Watson-Smyth - Writer on interior design
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"Andi’s ability to see the bigger picture and articulate it clearly gave me both permission and momentum."
"I feel lighter, clearer, and much more aligned in my creative path."
Kristen Warms - Writer, Herbalist, Consultant
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"She's direct, experienced, and knows exactly how to turn "interesting ideas" into "this is what we're doing together."
Constanze Munz - Strategic HR Leader and Writer
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"Andi sees things with rare clarity."
“Her analysis, copy suggestions, visual assessment, and future post ideas were exactly what I needed. She’s the best."
Karen Gordon - Couples Therapist, Writer -
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"Her insights went deep."
"Andi helped me clarify my positioning from something quite broad to something much more niche. Everything she shares is cohesive and ladders up to the bigger story."
Anna Drabik - Co-Founder: Masters in Relationship, Writer: Substack Project Love
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"Andi's insights were game changing for me."
"Andi understands the trajectory, not only of where Substack is going but where it has been to provide unmatched strategic insights to support your vision."
Anar Joshi - Founder of LOTA
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"I left the call with real clarity and genuine excitement."
"Andi gave me honest feedback and practical suggestions I could realistically implement on Substack, and even spotted opportunities in my brand that I hadn’t seen myself. "
Dina Hassan - nutritionist, writer & graphic designer
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"Andi told me the truth."
“She highlighted what I'm doing well, why I hit a point of stagnation, and what I could do to advance in the direction I'm aiming for."
Michelle Breana - Sacred Mirror, Spiritual Architect + Creator of A Healing Dose
ON SUBSTACK
This is where it all happens. Ditch the Templates is where I share everything I know about building a Substack that's strategic, authentic, and sustainable. Join 4000+ creators who are doing it differently.